Pasiv Financial Ltd. (Pasiv) is a company that develops financial technology for individual investors and other financial services providers.

Pasiv is regulated by the DFSA (Dubai Financial Services Authority) and has built a fintech platform that allows users to invest in US securities, execute trades and obtain financial information directly within a chat screen, through interaction with an artificial intelligence (virtual assistant).

Pasiv is incorporated at the Dubai International Financial Center (DIFC). Pasiv's aim is to improve the investing experience and simplify access to financial markets and financial information, so self-directed investors can make informed investing decisions regarding their money and their portfolio. Pasiv's A.I. does not provide any financial advice, tips or recommendations on securities to buy or sell.

License # : CL 3527

Authorization # : F006425

Pasiv began in 2019 as a concept and sketch of a long term investing app that could improve outcomes for investors in stocks & ETFs.

In 2020 Pasiv affiliated with US based ChoiceTrade to refer international investors interested in US products & services.

Brokerage Affiliation

Pasiv has affiliated with ChoiceTrade, a regulated securities broker in the United States that has been in business for 20+ years. U.S. securities and products are provided through ChoiceTrade.

Pasiv does not hold customer funds, nor is it licensed to be a custodian of funds. Customer funds are held at ChoiceTrade's clearing firm, Velox Clearing, a regulated entity providing custodianship for all Pasiv's users' funds & securities. ChoiceTrade has been approved by FINRA and the SEC, the primary markets authorities in the USA, to offer investing accounts to the public. All ChoiceTrade's users funds are insured by the SIPC for upto $500,000.

Our Approach to Sustainability

Whilst sustainability is still a new & emerging concept in the investing space, research shows that firms that are committed to doing good for the planet also perform better than the overall market.

Higher ESG scores correlate with outperformance. At Pasiv, we're constantly examining newly available sustainability data, and make this information available on our platform wherever possible, so you can make a more informed decision when aligning your wealth with your beliefs

In 2021, Pasiv demonstrated to the public a prototype capable of finding ETFs based on their ESG score and placing trades by chat.

In 2022 Pasiv was granted a regulatory license in Dubai by the DFSA to arrange investments in stocks & ETFs with a retail endorsement.

Why We Created Pasiv

Because financial wellness matters.

Our experience investing has taught us that anyone can grow wealth through consistency, diversification and discipline. But our lives tend to move in less of a straight line from job security to global economic crises we are forced to navigate every once in a while.We created Pasiv as a tool to help you navigate the storm, weave into this new generation's lifestyle and work in the background to help you attain financial wellness.

Replicating the habits of successful money managers requires financial literacy. Not everyone can afford a dedicated portfolio assistant or a professional to teach them finance. Back in 2019 we thought - maybe they don't have to. And we set out to build something better for less; a smart portfolio A.I.

Our Team

The Pasiv team's mission is to enrich the experience of wealth management, with cutting edge tools and artificial intelligence. Part of this mission means making investing accessible and affordable to the average investor. Our incredibly talented and dedicated crew of fintech enthusiasts make this possible behind the scenes.

Founder & CEO
Technology & Risk
Accounts & Admin
Graphics & Media
Social Media & Content
Compliance & AML
Finance & Reporting

More About Pasiv

Click here to find out more about the Pasiv investment account that we arrange for you with our affiliate ChoiceTrade.

Digital Wealth Technology

Pasiv builds bespoke, modern digital solutions for financial services providers such as brokerages, wealth managers and asset managers to better engage their clients. We can also white label our smart chat based investing solution for your company. Click here to contact us if you are looking to digitally transform your financial services offering.

Events & Membership

Pasiv is a subscription based service. Click here to find out more about what we offer our members, and the community events that we host.

Contact Us

Pasiv is located in the Dubai International Financial Center (DIFC). Click here for more information on our location or to visit us.


We post content in the form of company updates on our blog. We also send out a weekly newsletter called Pasiv Scoops which discusses trending market stories. Click here to visit our blog.

US Persons Disclosure

We do not solicit or provide investment services to US Persons or Canadian residents in line with SEC rules. US persons can visit our affiliate ChoiceTrade's website in order to avail brokerage services directly from them.

Regulatory Licensing

Pasiv Financial Ltd is a fully authorized Category 4 - Arranging Deals in Investments company regulated by the Dubai Financial Services Authority (DFSA) with a retail clients endorsement.

Being regulated means we have put in place systems & controls to manage the risks inherent in the investment business. We maintain risk management, independent audit, compliance & AML policies, a corporate governance & oversight framework, we operate transparently with sufficient disclosure & integrity and we abide by a code of conduct. We do this as a service to all our stakeholders, for the ultimate safety of our customers, and to be compliant with local laws & regulations.

Pasiv was previously a startup in the DFSA's Innovation Testing License program at the DIFC innovation Hub. Pasiv graduated as a startup from the program in September 2022.

Try Pasiv for free today.

We'll give you $5,000 of virtual money to invest on a stock market simulator account. No credit card required.

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